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Graphic Design Packaging

ChapStick

American brand Chapstick, looked to enter the China market with a new brand position and packaging design. We created a series of design packaging that would appeal to both the younger female audience as well as the general audience. We used water color textures to convey the idea of moisture, fluidity and fun. These two packaging concepts were developed and tested in the market.

  • Date

    June 16, 2016

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