Generation First is Shanghai’s premier children’s enrichment center, renowned for creative and innovative kids classes, camps, birthday celebrations and special events. Kern has been involved every step of the way from naming to logo design to visual identity, branding, marketing materials, website and interior design direction. We gave the brand a premium look and feel starting with the color pallet and with the selections of quality paper. Though the center is focused on providing premium services it also provides a fun and exciting place for children to learn. Balancing the serious corporate image with the fun aspect of the center itself was our biggest challenge.