Branding Graphic Design Logo Design Packaging

HaTien Restaurant

HaTien came to us with a vision of opening a new restaurant in Shanghai that would serve authentic Vietnamese food in a relaxing and fun atmosphere.

We took direct inspiration from the name Hà Tiên which in Vietnamese means River Spirit. The brand identity uses a strong presence of reds, blues and whites to tie in the natural colors of the river as well as drawing inspiration from local fishing boats. Throughout the branding, the use of colors and textures represent water, fishing and the natural elements found in the region.