Branding Graphic Design Logo Design

Ruifu Galleria

Located in Guizhou, China, Ruifu Galleria is a luxury shopping mall catering to middle and high end shoppers. Drawing inspiration from Italian and French brands, Kern was tasked with creating an identity that conveyed a sense of luxury, simplicity and sophistication. Logo, stationary, shopping bags, clothing tags and receipt envelopes were developed in phase one of the launch with new marketing campaigns coming out in early winter.