Yeyo was created in 2016 by Kiwi expat Christiana Zhu in efforts to maintain a healthy lifestyle. To get back on top of her health, she started making diary-free and sugar-free coconut yogurt in her own kitchen. Little by little, word got out about her delicious yogurt and what began as a little weekly ritual in her humble kitchen becoming China’s first coconut yogurt brand.
Yeyo approached Kern Design when the brand started to grow beyond their humble kitchen and toward a larger target audience. Our team took the existing logo and color pallet and built a full story around the brand that focused on coconuts, health, and fun. Evolving the logo we created a mark that was fresh, fun, and bright while paying homage to the original logo. In addition, we developed the entire brand identity including all-new packaging designs, booth setups, delivery bags and more.